It's not enough to have a website! You need traffic!
You used to be able to hire someone to quickly throw together a website and get your business online. That doesn't work anymore. You need traffic, you need engagement, you need to create buzz around your brand and your practice. You want your patients to talk to each other about your practice, your physicians, your services, and share your links and updates with their family and friends.
That's what we are talking about!
Search Engine Optimization is crucial!
It's not enough to just create a website. You need great code that is search engine friendly. Very few people know how to do that properly. Sure, you could find someone that says they do "seo", but they use blackhat (illegal and suspect) techniques that get your website banned. Then your website will never show up again on any search engine. That is poor practice.
Marketing for Medical Practices is Key!
While it may not be true for all fields of medicine, medical practices need to distinguish themselves from each other with good marketing and a good online presence. Eighty-four percent of consumers search the internet first when looking for local businesses. They don't open up a newspaper, phone book, or wait for a television commercial. Those are expensive, and don't produce results. Most patients get to choose who their physician will be, make sure it's you!
You are a brand!
Physicians and their practices need to begin to view themselves as a brand, not just a physician. Michael Jordan is much more than a basketball player. Tiger Woods is much more than a golfer. Tim Tebow is a legend. Universities, local businesses, medical practices and physicians can all be icons and brands. Even if it is just locally. You need to be the top authority and most recognized name in your business. That's what we can do for you! And that what you need to do for you!
Case Study: Northwest Ohio Colon and Rectal Surgeons
This is the case of a group of physicians based out of Toledo, Ohio who wanted a website. They had a great practice, a great reputation, and a great brand. They wanted to rank well on certain terms on Google. They wanted to be the first website to show up if anyone Googled the term "colon cancer toledo" or "colon rectal toledo" as well as a few other terms. We went to work quickly updating their website and bringing it up to speed in terms of design. But behind all that great design, we spent countless hours doing research and programming the website correctly. They rank first, second, and third on nearly every term they wanted. All in a matter of days. Take a look at this Google screen capture:
The first three results for the Google search of "colon cancer toledo" is their website. Don't believe us? Try it yourself on Google or view the Google results
here.
We have perfected the art of search engine optimization. We've been doing this long before there was a Google. Let our experts design a great medical practice website for you and optimize it for your practice.
Be sure to check out ToledoColonCancer.com!
Website snapshot:

And what the inner pages look like: